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Stony Brook Athletics Announces New Partnership with FanWord

Gigi gonzalez wbb 23
Gigi gonzalez wbb 23
Gigi Gonzalez is the first Seawolves player to tell their story on FanWord.

Stony Brook University Athletics has launched a new series dedicated to giving student-athletes a voice to tell their stories and connect with Seawolves fans on a more personal level.

The series, titled Seawolves Stories, begins with My Journey, by women’s basketball player Gigi Gonzalez, who shares her story of returning to Stony Brook for her fifth year of eligibility and what the university means to her.

The series is part of a new partnership with FanWord and its storytelling product, FanWord Stories, to help Stony Brook student-athletes tell their stories. Stony Brook becomes the first CAA institution to partner with FanWord.

FanWord is one of the leading storytelling and brand development companies in the NIL (name, image and likeness) industry, specializing in helping student-athletes build, grow and monetize their personal brands.

“Storytelling has always been a part of our department’s DNA and we are excited to announce our partnership with FanWord to elevate the voices of our student-athletes,” said Stony Brook Director of Athletics Shawn Heilbron. “Providing our student-athletes with a platform to share their stories in an authentic way will allow them to have deeper connections with our Long Island community and beyond.”

“We’re excited to partner with Stony Brook and get this partnership off the ground,” said Christopher Aumueller, CEO of FanWord. “Stony Brook cares about empowering their athletes and giving them a platform and a voice to share their stories, and we’re grateful to partner with them on this innovative project.”

 

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