Richard Beatty has been appointed Stony Brook University’s new associate provost for Enrollment Management, effective September 6. As associate provost, he will provide leadership, supervision and coordination of several areas and functions that fall under the purview of the Enrollment Management (EM) division. He will drive large-scale projects spanning all EM units as well as develop, implement, and oversee overall enrollment management initiatives and strategic projects.
“Rich is joining us to assist the other EM senior leadership team and me in expanding our capacity for recruiting, retaining, and supporting students at all levels,” said Dawn Medley, vice provost of Enrollment Management and Retention. “His knowledge of EM systems, SUNY/Long Island experience and energy will be a great complement to our current team and help us expand our efforts to connect with more prospective students and get them excited to be Seawolves.”
Beatty comes to Stony Brook with more than a decade of experience in student recruitment, operations and strategic enrollment planning. He has worked in small and large private institutions and has spent the past eight years at Farmingdale State College serving populations across Long Island and New York.
During his time at Farmingdale, Beatty has led the integration and management of the customer relationship management system and other technologies, shaped enrollment strategy, and led data-driven enrollment decisions across campus. He has worked with partners across campus in updating the application process, assisted in the development of target communication and recruitment plans, and analyzed existing processes to improve the overall student experience. These efforts combined with the work across campus saw Farmingdale grow 11.6 percent in total enrollment with a 47 percent increase in the number of incoming first-year students.
“I am eager to be joining an institution that is dedicated to the same principles that have defined my career, student access and success, and am excited to be joining an exceptional enrollment management team as Stony Brook confronts the new challenges facing higher education,” he said.
Needs to be downward enrollment management ….too many students already enrolled …. need 30% less …more quality ….less quantity …