Dawn Zier — The Entrepreneur’s Edge 2019: Company Culture and Its Impact on Growth
Dawn Zier is President and Chief Executive Officer of Nutrisystem, Inc. (NASDAQ: NTRI), an innovative provider of weight loss programs offering a wide variety of home-delivered, nutritionally balanced meal plans, retail products and advanced digital tools. Since taking the helm in late 2012, Dawn has embarked on an ambitious four-point turnaround and growth plan for Nutrisystem. This plan encompassed bringing in a new management team, enhancing the Company’s integrated ecommerce/marketing capabilities and introducing several new product lines including a breakthrough digital weight loss tool and industry-first retail offerings.
Under her leadership, the Company launched its game-changing Fast 5, Turbo 10 and Lean13 campaigns. She’s championed a strategic vision that centers on building a multi-brand and multi-channel approach to capture a more significant share of the weight loss market and to expand into the broader health and wellness space. The strategic acquisition of the South Beach Diet brand and the launch of DNA Body Blueprint are two examples that illustrate bringing this strategy to life.
A sought-after speaker and industry expert, Dawn regularly attends business conferences, meets with analysts and investors, appears on CBS, CNBC, FOX Business News and Bloomberg TV and commentates on radio stations in major markets throughout the U.S. She also contributes to FORTUNE, The Huffington Post and Philadelphia Business Journal, and has been written about in The New York Times, Wall Street Journal, Inc. Magazine, Forbes and Fortune.
Abstract: Dawn Zier ’86, native of Port Jefferson and President & CEO of Nutrisystem, Inc., will be interviewed by Joe Campolo Esq. ’94, Past President of the Alumni Association and Board Chairman of Protegrity Advisors. Find out how in just two years after joining Nutrisystem in 2012, Dawn led the company to its first year of revenue growth in seven years. Through a heavy emphasis on changing the culture, the company revenues have doubled and profits have increased six fold within her tenure.
This Provost’s Lecture will be held on Thursday, March 28, at 7 pm in the Charles B. Wang Center Theater. There will be a meet-and-greet reception at 6 pm in the Wang Center Theater Lobby.
Co-Sponsors: College of Business, Office of the Provost, Alumni Relations
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