Cookie lovers rejoice as warm cookies freshly baked on campus are available at the Seawolves MarketPlace weekdays at 3 pm. The program begins on Monday, April 9, and will feature a different cookie every two weeks.
Student Manager Sam Keiserman is responsible for developing this new program as part of a larger “freshly baked” initiative at Seawolves MarketPlace, which he hopes will help build customer loyalty. “What we want to do is give back to the customer as a thank you for their patronage,” said Keiserman. He hopes that the program will encourage many of the customers who get their coffee at the MarketPlace each day to come more often, bring friends and tell others.
The Seawolves MarketPlace is operated by the Faculty Student Association (FSA) as a service to support the campus community. Proceeds from sales are returned to the University and benefit students, in keeping with FSA’s mission.
Other community service programs provided by Seawolves MarketPlace this semester have included live music by Stony Brook graduate students to help publicize the Graduate Student Organization’s extensive evening programming schedule at University Café in the Stony Brook Union.
The College of Business has also been an active partner with the Seawolves MarketPlace, providing undergraduate and MBA students, in courses such as Market Research and Entrepreneurship, with the opportunity to conduct their research projects outside of the classroom. This semester’s projects include investigating the store’s best opportunities for branding its iced coffee program, as well as conducting surveys and analyzing customer preferences for programs such as the freshly baked cookies.
This spring customers will enjoy more variety with new muffins and pastries as part of the freshly baked program and the launch of Green Mountain iced coffee. Cookies will be $1 dollar each for a two-ounce cookie or 50¢ each with the purchase of any size coffee or tea. Be sure to come by at 3 pm while they are still warm.