Stony Brook Children’s Wins National Advertising Awards
Series of three television advertisements features testimonials of local mothers whose children received lifesaving care
STONY BROOK, N.Y., May 7, 2012 – Stony Brook Long Island Children’s Hospital has netted three national awards for advertising excellence, including a Best of Show honor for a television campaign featuring emotional testimonials of mothers whose children received lifesaving care at the hospital.
The series of three TV commercials received a gold award, as well as the Best of Show honor among nearly 4,000 entries nationwide. In addition, Stony Brook Children’s received a gold award for its website,www.stonybrookchildrens.org.
The award-winning TV spots feature the mothers of pediatric patients identified as Courtney H., Keagan K. and Patrick S. The commercials can be viewed on the Stony Brook Children’s YouTube channel athttp://www.youtube.com/user/stonybrookchildrens. Full-length videos of the patients’ stories are featured on the Stony Brook Children’s website at www.stonybrookchildrens.org under “About Us.”
“These awards are a reflection of the impact we have on families through the lifesaving care we provide to our patients every day,” said Margaret M. McGovern, MD, PhD, Professor and Chairman, Department of Pediatrics, Stony Brook University School of Medicine, and Physician-in-Chief, Stony Brook Long Island Children’s Hospital. “The emotional stories of these mothers, as told in these television commercials, are powerful reminders of the enormous difference that our physicians and staff make in the lives of our patients and their families.”
The awards were bestowed in the 29th annual Healthcare Advertising Awards of Healthcare Marketing Report magazine. It is the nation’s oldest and largest healthcare advertising awards competition. Nearly 4,000 entries were submitted in this year’s competition.
A national panel of judges reviewed entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. The judges recognized 16 entries as Best of Show, for their overall excellence and breakthrough advertising production. Gold awards were bestowed to 253 entries and silver awards went to 245 entries. Bronze awards were given to 231 entries.
All Stony Brook’s honored work was created in conjunction with Lewis Communications of Birmingham, AL, which has served as Stony Brook’s advertising agency of record since 2007. “We are very proud of the work we’ve produced for Stony Brook Medicine and for Stony Brook Children’s,” said Carlton Wood, Account Supervisor at Lewis Communications, who manages the Stony Brook relationship. “We appreciate the opportunity to work at such a high level.”
The complete listing of this year’s Healthcare Advertising Awards winners is available here.
About Stony Brook Long Island Children’s Hospital:
Established in June 2010, Stony Brook Long Island Children’s Hospital is Suffolk County’s only children’s hospital. More than 7,000 children and adolescents are admitted each year. Stony Brook Children’s operates 100 pediatric beds and has more than 100 full-time pediatric physicians and surgeons and over 200 voluntary pediatric faculty members in 30 different specialties. The hospital is the Level 4 Regional Perinatal Center for our area and has a Level 3 Neonatal Intensive Care Unit. It is home to the nation’s first Pediatric Multiple Sclerosis Center and also offers a Pediatric Hematology/Oncology Program, Pediatric Cardiology Program, Pediatric HIV and AIDS Center, Cystic Fibrosis Center and the Cody Center for Autism and Developmental Disabilities. To learn more, visit www.stonybrookchildrens.org.
© Stony Brook University 2012