Stony Brook University Launches New Multi-Media Advertising Campaign
Campaign theme of “best ideas in medicine” focuses on unique patient benefits of academic medicine
STONY BROOK, N.Y., April 24, 2012 – Stony Brook University has
launched a regional multi-media marketing campaign of television, radio, newspaper, magazine and online advertisements to raise awareness of Stony Brook Medicine’s role in providing high-quality patient care, renowned medical research and healthcare education as Long Island’s premier academic medical institution. The message and media outreach is designed to reach Stony Brook Medicine’s core consumer audience in Suffolk County through June 30.
Stony Brook Medicine is a newly introduced unifying brand that integrates all of Stony Brook University’s health-related initiatives: education, research and patient care. It includes five Health Sciences schools – Dental Medicine, Health Technology and Management, Medicine, Nursing and Social Welfare – as well as Stony Brook University Hospital, Stony Brook Long Island Children’s Hospital and 35 community-based healthcare settings throughout Suffolk County.
“As Stony Brook’s trajectory soars and our image thrives both nationally and internationally, we want to raise awareness and better educate our community about who we are and what we do,” said Samuel L. Stanley Jr., M.D., Stony Brook University President. “This campaign helps convey to our patients and everyone in our community the core benefits of what’s happening in Stony Brook Medicine.”
“Stony Brook Medicine brings together all of the healthcare services and academic programs provided by Stony Brook University faculty and staff,”
said Kenneth Kaushansky, MD, MACP, Senior Vice President, Health Sciences, and Dean, Stony Brook University School of Medicine. “It helps consumers understand the powerful benefits of academic medicine in providing a talented team of medical experts and research scientists behind the expert care we offer.”
The campaign features many physician and research faculty and other staff at Stony Brook Medicine, who were filmed on the job explaining the many exciting medical research projects they are bringing to bedside patient care. It also features the testimony of several patients who praise the lifesaving care received at Stony Brook University’s Heart Institute after suffering heart attacks. “Medical care in an educational setting is superior medical care,” Dr. Kaushansky states in an online web video that is part of the campaign.
The campaign was developed by Lewis Communications. It expands upon Stony Brook’s previous campaign theme from 2008-2011, “Home of the Best Ideas in Medicine,” by emphasizing how ideas developed in the clinical research setting ultimately benefit direct patient care.
A new website, www.stonybrookmedicine.edu, was launched in February as part of the initiative. The campaign materials can be viewed on the site at www.stonybrookmedicine.edu/idea.
© Stony Brook University 2012