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Alum Authors Book on The Legacy of Bob Dylan’s Career Success

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ForgetAboutToday-cover_smallJon Friedman’s (‘ 77) Forget About Today: Bob Dylan’s Genius for (Re)invention, Shunning the Naysayers, and Creating a Personal Revolution shows a side of Bob Dylan that most people – from fans to skeptics – have never seen. Rather than provide another gossipy account of his romances, finances, or family, journalist Friedman offers a new perspective on Dylan’s revolutionary and enduring legacy through an intimate look at the mystery behind Dylan’s success.

This year, Dylan’s lasting legacy has been highlighted by the 50th anniversary of his seminal song “Blowin’ in the Wind” and his recent acceptance of the Presidential Medal of Freedom. So what is it about Dylan’s reinvention that has allowed him to break the mold and continue to move his cultural stock higher? From his decision to go electric to appearing in a Victoria’s Secret commercial, Dylan trusted his instincts, resisted the naysayers, and defied his skeptics every time, accomplishing his goals on his own terms.

Featuring exclusive interviews and insights from Dylan’s closest confidantes, as well as musicians such as The Band’s Robbie Robertson, George Thorogood, Suzanne Vega (and even insight from a conversation with Paul Simon during a rain delay at Yankee Stadium!), Forget About Today provides valuable insights from a revolutionary artist and entrepreneur.

ABOUT THE AUTHOR

Jon Friedman is the Media Web columnist for MarketWatch.com. He has written about all phases of business, from Wall Street to media, for Bloomberg News, BusinessWeek and USA Today, and his freelance stories have appeared in the New York Times and on WSJ.com. He is the coauthor of House of Cards: Inside the Troubled Empire of American Express. Please visit him on the web at www.jonfriedman.net.

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